“One year on, the second wave of ‘apps’ support consumers’ everyday living”

Media Release - July 5, 2009

As iPhone applications head towards their first birthday next week, neither iPhone sales or their applications growth explosion show the slightest sign of slowing.

Apple just sold over 1 million of its new iPhone 3G Ss in its first 3 days on release in June. With 17 million iPhones sold worldwide by March, Apple has 8.2% marketshare of the smartphone sector, with analysts forecasting growth of 12-15% by 2010. Australia is a high-performing country market for iPhone, with 9% of our smartphone market vs. iPhone’s 8.2% share worldwide.

But already, the iPhone apps market is maturing past its initial year of games and entertainment. Here and internationally, developers and companies are now introducing useful applications to support customers’ needs.